The SEO Works wins Paleo Ridge SEO strategy brief – Prolific North

The SEO Works has been appointed to lead the SEO strategy for award-winning raw dog food company Paleo Ridge.
Paleo Ridge is a group of passionate and experienced industry professionals who have made a firm commitment to using the highest quality ingredients to make the best raw dog food. They create a wide range of ethically sourced products, from one-off food packages to raw dog food hampers.
It has been voted best raw dog food in the UK by dog bible Dogs Today, as well as several other industry prizes, and grown into a sought after name among canine cuisine connoisseurs.
Paleo Ridge already employs an in-house SEO team which has thus far delivered the brand’s organic search approach. However, as Paleo Ridge has grown to become one of the biggest raw dog food suppliers in the UK, the need for an additional external SEO resource became apparent, particularly from a strategic perspective.
This led them to approach The SEO Works, who’s strong strategic and collaborative reputation made them an ideal partner to deliver the growth Paleo Ridge were seeking.
After the initial enquiry with The SEO Works, a detailed audit of the Paleo Ridge site was carried out by the SEO team. The audit identified current areas of the site that could be further optimised and taken to the next level, from both a technical and content standpoint.
Will Green, director of sales and marketing at Paleo Ridge, said: “As a predominantly ecommerce based raw dog food brand, SEO is one of the most important aspects of our digital marketing strategy. We launched our award-winning website in March 2021 and conducted our own in-house optimisation. We made the decision to work with an agency to take our SEO activities to the next level. We are looking forward to working [with SEO Works] to help reach more dog owners in the UK and expand our online business.”

The approach from The SEO Works team will be mainly focusing on leading the approach and strategy of the campaign, whereas the in-house team at Paleo Ridge will be carrying out the implementation of said strategy.
“We’re very excited to be working with a great company like Paleo Ridge. The chance to lead the strategy for them and assist their continued growth is something the team here will relish. Our collaborative approach will put us in the best position to create positive results with the combined efforts of the in-house SEO team” said Alex Hill, Sales Director of The SEO Works.
The SEO Works specialises in SEO, PPC, digital PR, web and paid social advertising and has many clients within the pet care sector, including Goddard Veterinary Group, PetBond and Oscar & Hooch.
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