The imminent widespread arrival and implementation of the 5th generation of wireless networking (5G) has been argued as a game changer for all aspects of digital life, and marketing is no exception. Consumer behaviour is expected to change quite dramatically as the technology emerges and this will affect the manner that digital marketing takes place. This article provides a discussion as to how 5G is going to affect digital marketing.
The Aspects of Marketing That 5G Will Improve and Adapt
Modern marketing has begun to become increasingly holistic, and as the concept of omnichannel marketing comes to the fore, it is arguably going to the advances in technology, such as the widespread arrival of 5G, that will see some of the most significant changes in digital marketing.
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