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The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how they expect media quality to impact the future of SPO, making quality path optimisation (QPO) even more relevant for purchasing high-quality inventory at the most efficient cost.
With pandemic life over the last two plus years being accompanied by the widespread adoption of remote working, a general shift to doing everyday activities online and an intensified focus on the government’s Digital India Programme, Indians are becoming more wary of those that have access to their personal data.
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