New Facebook features to consider for 2023 marketing efforts – Florida Weekly

Friday, November 18, 2022

Facebook is constantly improving its system through updates, new tools and tweaks, which makes it an attractive marketing tool for any organization. At its sixth annual Community Summit in October, Facebook unveiled its new features that are coming to the social sharing platform in 2023. Highlights include Reels for Groups, expanded Group admin features and additional Instagram integrations.
¦ Reels in Groups – According to Facebook,
“Reels in Groups let you express your voice in your communities through creative and immersive videos.” Group members will soon be able to upload and share video Reels directly in their group. Users will also be able to add filters, audio and text overlays to the Reels they post.
¦ Facebook Event Sharing via Instagram – Group administrators will be able to cross-promote your page’s Facebook Events directly to your Instagram account. According to Facebook, “This feature can help you showcase your community more broadly.” For organizations that host frequent events, this update is huge and allows you to reach an interested audience beyond Facebook.
¦ Expanded Group Profiles – For organizations that manage Facebook Groups, Group Profiles will soon be able to add even more information in the About Me sections and an “Open to Messaging” tag is also in the works. Additional tools that will help admins effectively manage their group’s culture including being able to label individuals as community “contributors” and “socializers.”
The latest updates to look forward to in 2023 have a key theme: Facebook Groups. Groups have been a major focus for Facebook lately and remain one of the most active parts of the social media network during a time when engagement numbers are falling.
At SWFL Inc., we are Southwest Florida’s only Five-Star Accredited Chamber of Commerce. Our greatest goal is simple: to help our region’s small businesses thrive. To do this, we provide our small businesses with the resources they need to grow in an ever-changing world.
In our upcoming Digital Marketing Course on Facebook on Tuesday, Jan. 24, we’ll dive deeper into the information above, explore the newest tools for your organization’s Facebook page and help business owners get an understanding for the basics of Facebook advertisements. To register, visit digital-marketing-course-facebook.
If you’re unable to attend the upcoming course, sign up for SWFL Inc.’s Business Builders updates where we provide valuable, in-depth information to our local businesses on the industry’s latest news and trends. To sign up, head to ¦
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