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Scaling artificial intelligence can create a massive competitive advantage, but it’s not enough to invest in cutting-edge technologies and algorithms. You need to rewire decision making and operations to extract value—and invest in human capabilities to make it stick. At BCG, we refer to this as AI at scale—also known as AI @ scale.
The pioneers of AI @ scale—the companies that have scaled AI across the business and achieved meaningful value from their investments—typically dedicate 10% of their AI investment to algorithms, 20% to technologies, and 70% to embedding AI into business processes and agile ways of working. In other words, these organizations invest twice as much in people and processes as they do in technologies.
When companies underinvest in people and processes, they quickly lose momentum with artificial intelligence. That’s because it’s deceptively easy to launch a series of successful AI @ scale pilots. Without the right approach and focus on change management strategy, it’s nearly impossible to achieve AI at scale across the business.
We speak with leaders who have achieved big wins with artificial intelligence in their companies and learn how they did it. Hear from executives at Lyft, Google Cloud, and others, on what they consider the keys to their success.
In order to achieve significant financial benefits from their machines, companies will have to look beyond automation—and focus instead on learning and organizational transformation. A symbiotic relationship is necessary, where companies don’t just teach machines what humans already know; they deploy whatever human-machine interaction the situation calls for, adapting as needed to changing context, circumstances, and scenarios.
Start by setting ambitious business objectives, targeting large value pools, and identifying capability gaps. Our AI consulting teams zero in on the initiatives with the highest potential impact.
Supporting expertise and offerings:
Select high-value use cases, launch focused pilots, then build, test, and iterate. Using an agile, sprint-based approach, cross-functional teams drive change in an integrated way.
Supporting expertise and offerings:
It is crucial for organizations to build the digital and human capabilities needed to sustain and scale their artificial intelligence strategy. Companies should be prepared to develop new ways of working, create opportunities for reskilling and upskilling, reimagine processes to facilitate true human–machine collaboration, and deploy a robust AI architecture.
Supporting expertise and offerings:
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Scentmate breaks into new markets for Firmenich by using digital technologies, including AI and machine learning, to meet the fragrance needs of entrepreneurs and independent brands.
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An Artificial Intelligence Services Leader
BCG was named a leader in AI service provider in Q4 2022 in The Forrester Wave™: AI Service Providers, Q4 2022. Find out why.
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Our AI consulting team and industry experts ensure that clients have the full range of expertise to drive a company-wide transformation. Meet some of our AI strategy and AI @ scale experts.
Managing Director & Senior Partner; Global Leader, BCG X
Paris
Managing Director & Senior Partner; Global Leader, Tech and Digital Advantage
Boston
Managing Director & Partner
Stockholm
Managing Director & Senior Partner; Chair, Functional Practices
Dallas
Managing Director & Partner
Austin
BCG GAMMA
Growing business through applied data science and advanced technology.
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