It’s time to review the most significant industry developments as the year 2022 draws to a close. Adgully is reviewing the year 2022 for M&E, Advertising, Digital, Marketing, PR & Communications, along with leading names in the industry as part of its annual Rewind series.
Recapping the year 2022 for the television industry, as well as predicting some key trends for the coming year, Avinash Pandey, CEO, ABP Network, sheds light on the various trends that dominated the television industry in 2022, which include 5G helping in faster streaming of content, usage of AI and ML to target and personalize advertisements, augmented reality being used to inculcate additional depth to the stories which were being broadcasted, and overall technology allowing the traditional news broadcasters to remain relevant in the modern world.
Key TV industry trends in 2022
In 2022, the television and news broadcast industry was characterised by several key trends, developments, and issues.
Firstly, the convergence of media and technology allowed for a more seamless experience across multiple platforms. This allowed the industry to become more focused on the delivery of content to reach a larger audience.
Secondly, the rise of streaming services drastically changed the way people access media conte..
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