Mankind Pharma forays into pet-care segment with PetStar Dog Food – ETBrandEquity

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By entering into the pet food division, Mankind Pharma strives to make PetStar a loved, palatable, nutritious and healthy food brand for pets (dogs and cats), the company stated in the press release. The brand aims to build and support the pet care ecosystem by offering pet food, medicine, supplements, and grooming products, the company added.
The company stated that capturing the brand’s purpose and journeying towards becoming India’s ‘Partner In Pethood,’ the new logo is symbolic to Wiggles’ relationship with animals. Conceived by Ideosphere for Wiggles, the brand’s new identity has a smart and modern appeal and is designed to reflect the brand’s friendly and approachable vibe, the company stated.
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