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This article is an attempt to understand the broad aspect of B2B martech and its business impact and refrains from going into precise tools or software.
For BFSI companies, conversational marketing may generate leads, expedite a fantastic customer experience, and improve the sales funnel. However, a solid conversational marketing plan must be in place to reap the rewards.
Sneha Narahalli, Head of Product, Sephora – North America, during her conversation with ETBrandEquity, shares insights about winning the game of holistic omnichannel customer experience through technology, fostering innovation, and building a strong customer community.
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