Digital marketing strategies for colleges & universities that will work in 2023 – Times of India

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Pranav Jha – Director of AP Web World and Head of Marketing, Writrox Solution
Digital marketing is an essential component of a successful marketing strategy for colleges and universities in 2023. With the increasing use of technology and the internet in higher education, it is important for colleges and universities to have a strong online presence and use digital marketing techniques to reach and engage with their target audience who are students. 
Our digital marketing stra tegies should not only target the students but also the parents as in India usually it is the father who pays for the college and thus has a very strong say in the choice of the college. Here are 10 digital marketing strategies that are likely to be effective for colleges and universities in 2023: 
      The students will always be looking for an institute that makes them better and adapts them to the changing technology like Web 3.0 etc. The parents who are decision influencers will wish to have some institution that makes their child’s future secure.  
      So, marketing strategy should be built around the developing needs of students, giving a sense of security to their parents and the goals of your college or university. By properly analyzing the latest trends among students and online models, we can figure out what works well and what does not. This way you can beat even the online institutions to some extent and make your digital marketing strategy future advancements proof! 
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Views expressed above are the author’s own.
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