Combating Hotel Staffing Shortages – By Johanna Dykstra – Hotel News Resource


According to a survey conducted by the American Hotel & Lodging Association in September 2022, nearly all hotels are experiencing staffing shortages, with 87% of survey respondents indicating they’re experiencing a staffing shortage and 36% severely so.’
“Staffing shortages” have been buzzwords in the hospitality industry for the past two years, and hoteliers and restaurants have had to get creative when it comes to keeping up with customer service. Digital marketing is the first solution that comes to mind to solve this problem, but we’ve seen some of our clients get creative to utilize websites and online media channels to promote career opportunities. Here are three examples our clients and Vizergy account managers have come up with:  
The year 2022 will always be a year we remember by the terms “pent-up travel demand” and “revenge buying.” While this has been promising because of the travel industry revenue increasing, many hotels have had severe issues keeping up with the influx of guests. Vizergy can help implement these marketing tactics to increase the number of applicants a property gets. Contact your Account Manager or send us an email today to learn more. 
About Vizergy® Digital Marketing
For more than 20 years, Vizergy has served the hospitality industry with leading marketing technologies, knowledgeable talent and exceptional service for clients worldwide. The company deploys complete travel life-cycle marketing solutions from conversion-optimized website design to award-winning digital marketing programs, reservation solutions, media planning and execution. Vizergy’s platform is touted as the #1 digital marketing system – easy to use, turnkey and SMART, and continually enhanced with tools to help hotels compete and maximize revenue. At Vizergy, hospitality marketing is not only our mission, it’s our sole focus. For more information, please visit
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