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A marketer must be aware of the changing elements and adjust in order to appropriately coordinate marketing efforts in light of shifting consumer behavior.
Salil Murthy, managing director, Mars Petcare India speaks about how being an avid quizzer contributed to his overall development as a professional. This article is part of an ongoing series where ET BrandEquity features senior professionals from the corporate world for whom quizzing was a way of life in their earlier years.
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